What search engines can not see
نوشته شده توسط : Alicia Jenkins

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your site URLs are important because keywords in the URLs are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Today is SEO  Increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. When a search query is typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays results in the SERPs. The results are then sorted by relevance. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they're being dragged from the copy on their pages?

Link Out To Diverse Sources

Creating the incredible content that people want to share is still the best way to earn links. In a Searchmetrics  2016 study into ranking factors, there was an "extremely high" correlation between social signals and Google rankings. However, this could not be accredited to the algorithm, but rather to "overlap between brand websites performing strongly in social networks and being allocated top positions by Google." SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, is not different from SEO for other businesses. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand.

What search engines can not see

SEO is not an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set by search engines. If you're  a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you are a relevant, trustworthy business. There's no one-size-fits-all, or quick-and-easy way to rank fast on Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. A good trick is to dig your Google Analytics into the most visited pages on your site.

When it comes to web traffic, more is not always better

There are many places across the web where you can build links through submissions, whether it's submitting your site, a piece of content, or anything else. Understanding what ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. While you should not tag your tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Gaz Hall, a  UK based SEO Specialist , commented: "A silly issue that causes many problems - and it happens more often than you would think - is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live . "

Use testimonials from customers

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site owners "embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees ... Keyword Stemming is  a the process in which you would be modifying certain keywords before using them for your site or articles. This would actually increase your chances of getting more hits on your website. Clearly, keywords are important. They have always been and they will always be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. The key is to create content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them with information; but without data, this is impossible. Data can let brands know what their customers are looking for and what they want to see when they make these queries.

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تاریخ انتشار : چهار شنبه 13 دی 1396 | نظرات ()
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